Our Mission, Vision, and Values

The Brand 1010 is unique.The Number ”1” indicates a beginning with positivity and great enthusiasm. ``शुभारम्भ सह प्रतिपदा एका:``. The number “0” has its own significance that leads to completeness, when accompanied by a number. 1010 is appealing to heart and soul like vast range of our attire.

1010 was conceived in the year 2017 in order to revisit the idea of Art & Crafts in the world of fashion. The belief is to attain the higher level of completeness. We are passionate to bring the abundance of rich art heritage of diverse India under one roof.

With the mission to create customer delight in fashion, our team has relentlessly worked on concepts & ideas to work on the pilot project nick named “SKIRT” – elegance of modern woman. The Skirts are perhaps a connecting link between Sarees & Westerns wear and thus our journey began, benchmarking of design processes & quality deliverables.

Our inspiration is arrived by scanning huge canvass of Indian arts & crafts milieu. And the team of young minds get their design ideas from this amazing design resource of India. एक नूर आदमी हजार नूर कपडा.

MISSION Statement:

Amplification of craftsmanship to create product having modern fashion statement for contemporary consumers and enable boundless spread of Indian Heritage textile handicrafts.

VISION Statement:

Create a Brand truly dedicated and relatable to Indian textile handicraft art heritage having varied crafts from Indian art milieu under one roof.